The Dallas Mavericks have partnered with TEGNA to enhance local game accessibility, allowing free broadcasts to approximately 10 million fans in Texas. This agreement marks a significant improvement over last season’s viewership on Bally Southwest. Starting October 26, at least 70 games will be aired on KMPX, with WFAA also broadcasting select games. Mavericks CEO Cynt Marshall highlighted the team's commitment to making games available to their extensive fan base and hinted at future plans for a streaming service to further engage viewers. This shift away from traditional broadcasting aims to turn frustrated fans into satisfied supporters.